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Friday, January 29 • 9:00am - 9:45am
Diary of a Wimpy Kid: Lessons on Reconnecting with Children

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Diary of a Wimpy Kid, a "book series in cartoons", captured the imagination of a generation of children weaned on television and the Internet. Join Jeff Kinney to learn how to capture the attention and imagination of children and adolescents in the "online" age
https://kiosk.weforum.org

Friday January 29, 2010 9:00am - 9:45am
Congress Centre, Studio Congress Centre, DAVOS, Switzerland